It was immediately clear that Sports Betting Online had a unique set up. In some cases, these operate as full white labels, meaning completely turnkey where the marketer markets, and the PPH does all else. How pay per head (PPH) services generally work is there is a marketer/agent that settles the accounts, while website and phone-in betting is serviced by the PPH. At the time we discovered their website was operating on the servers of then known in the industry as BetEagle. It was a borderline-spam post made on a forum in early May 2012 that drew our attention to this brand’s existence. SBS initiated their rating as D- on and is suggesting players avoid or use great caution when dealing with this book. Sportsbettingonline.ag is a new sportsbook that targets U.S.
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